Loyal Tilly
A comprehensive brand development project for Tilly, an innovative cardless loyalty platform launched in Ireland. The brief was to create a fresh, modern loyalty brand that would revolutionise how local businesses and customers engage with reward programmes.
A Loyal Brand
Challenge
To develop a distinctive, approachable brand identity that would stand out in the digital loyalty space while appealing to both businesses and consumers.
Solution
I created a warm, wholesome brand identity centred around Tilly, a charming Irish Wheaten Terrier mascot. This playful yet professional approach perfectly embodied the brand's core values of loyalty, dependability, and community spirit. The visual language includes clean, modern illustrations, friendly typography, and a vibrant colour palette.
Key Deliverables
Brand strategy and character development
Visual identity and guidelines
Marketing campaign concepts
Digital application designs
Advertisement templates
Make it stand out
The resulting brand successfully launched across Ireland, resonating with both local retailers seeking a simple loyalty solution and consumers wanting a rewarding, hassle-free way to earn points at their favourite local businesses.
