Midlife Simplified

When Kathy approached me to create a brand for modern women navigating menopause, we shared a vision: transform this natural transition into an empowering journey. Together, we created Midst – a brand that speaks to women seeking knowledge, support, and practical solutions for their midlife experience.

Built on simplicity, authenticity, and empowerment, Midst delivers quality products and services that make the menopause journey more manageable. The brand connects women with reliable resources while fostering a supportive community where they can share, learn, and thrive together.